Cash on Delivery (COD) remains the backbone of online shopping in Pakistan, accounting for over 80% of eCommerce transactions. While it fuels growth, it also brings challenges — order cancellations, fake bookings, and delivery refusals that can hurt your bottom line.
At FulfillKaro.pk, we help businesses navigate these risks smartly while maximizing successful deliveries. In this blog, we’ll explore practical strategies to manage COD risk and grow your business confidently.
Why COD is Popular (But Risky) in Pakistan
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Trust Factor: Customers prefer paying after receiving products.
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Low Credit Card Usage: Online payments are still growing but not dominant.
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Risk for Sellers: High return rates, logistics costs, and cash flow issues.
Understanding these dynamics is the first step to mastering COD operations.
1. Verify Orders Before Dispatch
Before shipping, confirm the order by calling or WhatsApping the customer. A simple confirmation can:
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Eliminate fake or impulsive orders.
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Increase delivery success rates.
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Build customer trust early.
Pro Tip: At FulfillKaro.pk, we offer order verification solutions to streamline this step for you.
2. Use Smart Address Validation
Incomplete or wrong addresses cause many COD returns.
Make sure you:
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Double-check customer addresses.
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Use address validation tools or ask for Google location pins.
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Educate your customers to provide landmarks.
FulfillKaro.pk’s dashboard allows you to review and correct addresses before dispatch, saving time and cost.
3. Segment High-Risk Areas
Not all areas perform equally.
Segment locations into:
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Low-risk zones (higher success rate).
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Medium-risk zones.
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High-risk zones (higher returns or refusals).
You can then:
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Offer COD in safer zones.
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Use partial advance payment in risky zones.
Bonus: FulfillKaro.pk provides risk analysis by area, helping you make smarter shipping decisions.
4. Offer Partial Advance Payments
For high-ticket items or risky locations:
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Ask for a small advance (e.g., Rs. 500) before COD dispatch.
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It filters serious buyers from casual ones.
This method reduces losses and improves buyer commitment.
5. Optimize Packaging and Presentation
Many COD refusals happen because the product doesn’t “feel” worth the price upon delivery.
To avoid this:
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Use attractive, secure packaging.
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Add a handwritten thank-you note or a small gift.
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Create a “wow” unboxing experience.
Remember: First impressions at delivery matter!
6. Educate Your Buyers
A lot of COD returns happen because customers don’t know what to expect.
Use:
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Clear product descriptions.
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Transparent return and refund policies.
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Regular SMS/WhatsApp updates (order status, expected delivery time).
Building trust reduces refusal rates significantly.
7. Work with a Reliable Courier Partner
Choosing the right delivery partner is critical.
Look for:
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High delivery success rates.
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Efficient COD remittance timelines.
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Easy claims for lost or returned parcels.
At FulfillKaro.pk, we specialize in COD-friendly courier and fulfillment services tailored for Pakistani eCommerce businesses, ensuring your parcels are handled professionally from pickup to payment collection.
Conclusion
COD will continue to dominate Pakistan’s eCommerce for the foreseeable future.
By verifying orders, segmenting areas, optimizing packaging, and educating customers, you can turn COD from a risk into an opportunity.
FulfillKaro.pk is here to support your journey with expert courier solutions, warehousing, and smart COD management.
Cash on Delivery (COD) in Pakistan: How to Manage Risk and Increase Deliveries✅ Ready to improve your COD success rate?
Get Started with FulfillKaro.pk Today!
